ECON 7950 - Competitive Strategy
University of Georgia
John L. Turner
Syllabus
Classes:
Lecture 1: Introduction
Game Theory:
Lecture 2: Game Theory Basics + Prisoner's Dilemma
Lecture 3: Sequential Move Games + Boulton & Watt
Lecture 4: Bargaining
Lecture 5: Hold Up + Mixed Strategies
Case 1: Nintendo
Monopoly:
Lecture 6: Durable Goods and Price Discrimination
Lecture 7: Price Discrimination, Bundling and Yield Management
Rivalry
Lecture 8: Competition in Prices and Capacities
Lecture 9: Product Differentiation
Industry Analysis
Lecture 10: Porter's Five Forces and the Value Net
Case 2: Fox Broadcasting Company
Competitive Advantage
Lecture 11: Cost and Differentiation Strategies
Case 3: Airborne Express
Price Wars and Tacit Coordination
Lectures 12-13: Dynamic Rivalry
Case 4: GE-Westinghouse
Entry and Exit
Lectures 14-15: Entry
Case 5: Ryanair
Commitment
Lecture 16: Commitment and Brinkmanship
Case 6: Sky Television
Antitrust
Lectures 17-18: Antitrust
Case 7: NBCU-Comcast
New Products, R&D
Lecture 19: Innovation
Case 8: Amgen's Epogen